Music festivals have been increasingly popular in recent years, with hundreds of thousands of people packing up their tents, loading their caravans and taking off in search of live performances from their favourite acts. However, with three major events having already been cancelled this year, is it the end of the festival era?
Ireland’s Oxegen Festival, The Big Chill and Sonisphere have already been called off for this year, with a statement released by Sonisphere organisers stating “unable to run the festival to a standard that both the artists and that Sonisphere’s audience would rightly expect”. With many of the remaining festivals suffering slower ticket sales than normal, rapper Example feels it may be the end for all but the biggest festivals.
Example played in around twenty-five festivals last year and says that his experience was not always positive.
“A lot were promoted badly, had bad security, were in bad locations or the line-ups hadn’t been programmed well, so they didn’t make sense.”
“Some of them had a great theme, a great location and great line-up and the people running them knew what they were doing. And there were other ones which seemed to me were really amateur.”
However, he believes there is still a market for the major festivals. “The main ones will still be there,” he said. “Reading and Leeds struggled last year. I think maybe that’s because guitar music’s not as big as electronic music at the moment. “But festivals, to survive, just really need to think about their theme, who their market is and book the suitable acts to sell it out.
“There’s still a demand for people to go to festivals even with the economy and the state that it’s in.”
If Example is to be believed, it looks as though campers and caravanners may need to find a new destination for next years’ holiday!
Do you agree with this? Are festivals finished? Let us know your thoughts below.
Our touring caravan insurance allows family and friends to borrow your caravan if they are looking to attend a festival in comfort. Call Lifesure on 01480 402470 to discuss your requirements.