The story of Lifesure’s success all started in the May of 1971 with a fall off a garage roof. Whilst lying in hospital, surrounded by nurses, Colin Barnes had a moment of epiphany, deciding that when he was discharged he would start up his own business.
Some weeks later, a plaster free Colin set off to conquer the world of insurance, heading to Cambridgeshire to start his quest. After hiring out a store room in his cousin’s warehouse, he set up his office, propped up the three-legged table he was given with some spare bricks and headed out into the world to find some business.
Starting up from nothing, Colin acquired business from talking to people. He had no set hours and many evenings were spent in the pub meeting new clients and explaining the benefits of life insurance. The business then began to grow rapidly, with customers starting to ask if they could insure their cars and houses with Lifesure. So Colin headed off to London, doing something no one else had before and walked straight into the offices of major insurance companies, to meet with the insurers. Colin explained to various insurers what sort of policies were needed by his clients and got the best deals. With a whole new set of contacts under his belt, he was then ready to take things further.