Good old-fashioned service never gets old
When our dynamic founder Colin Barnes (pictured above when he was in the Navy as a youngster) first started the business in 1972, his focus was to offer service and insurance advice that was genuine, honest and had the customer’s best interests at heart, with a range of carefully considered insurance products at hand to meet the needs of his customers. And some things never change.
With Lifesure, chock-a-block insurance policies for all manner of leisure and everyday needs are just a click or call away. Our Cambridgeshire-based team of advisors do the hard work for you, taking your brief and recommending the best cover available to suit your needs. Our founder was incredibly passionate about advising on the right deal for his customers, and today you’ll find that passion still flows through our team.
Say hi to our people
We aren’t faceless brokers programmed to sell you the most profitable cover. We’re genuine, conscientious and friendly people who have been hand-picked to provide you with great service, whatever your insurance needs. With a culture of learning and development perpetuated by our forward-thinking leaders, we ensure our people have the knowledge to hand to be able to help you, with qualifications ranging from IF1 Cert II and the CII Diploma, to ACCA, ACA and AAT for our finance team, plus CIPD qualifications for our People & Performance team. Our MD is also on the way to Chartered status. Our team members are proud to say they are honourable, act with integrity, are caring, honest and do their very best to help you. If you’re not delighted by our service, we’ll eat our hats.
At the helm is an equally decent team of directors, including Barnes family members, who all care about developing our people to benefit our customers. Led by MD Paul Reid, who shares Colin Barnes’ passion for building customer relationships for the long haul, all of our directors are united in maintaining the standards of service that are part of our DNA. Operating with good old-fashioned values and a keen eye on staff wellbeing has stood us in good stead since 1971, and we anticipate will benefit us all for another 50 years to come.
Our partners are top-notch
Our partners include reputable household names like AXA, Ageas, Allianz, Aviva and LV. They work with us to provide great cover options and even help us create bespoke products, based on feedback from thousands of customers over the years. We expect our partners to be A rated, with great claims services to boot.
Where we came from…
Colin Barnes believed in helping people. Despite growing a business that is now one of the UK’s leading personal lines insurance brokers, Colin wasn’t especially motivated by money. Colin started by knocking on doors, getting to know his customers and always trying to find them a good deal – at the time with life insurance. Soon people were asking if they could insure their cars and homes with him too. So Colin went to London, walked into the offices of the major insurance companies and told them what his customers were looking for. He came away with a new set of policies to offer and he never looked back. A founder to be proud of!
Colin’s passion for customers, for working closely with partners and for supporting and challenging his team of people runs through everything that we do at Lifesure. Colin sadly passed away in 2017 but we like to think that he lives on in everything we do. We hope we would make him proud.
…and where we’re going
Our continued focus is to help our customers get the right insurance for them. This will always be our main priority and underpins everything we do. As an independent family business, we are in a great position to take the DNA of our organisation and apply it to different sectors. So, in early 2020, we launched Barnes Commercial Insurance Broker, named after the very man who began our story all those years ago, and headed up by the directors of Lifesure.
Barnes Commercial Insurance Broker harnesses the group’s proven values to provide a service invested in reinforcing its clients’ resilience and success. Barnes works with small-to-medium enterprises to find the right insurance for their business. The expert team collaborates exclusively with select industries, including biotechnology, dentists, doctors, care and nursing homes, care workers and healthcare practitioners, accountants, wellbeing, kennels and catteries, dog walkers, dog groomers and vet surgeries.